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We've put a lot of thought into the products we carry.

We know that, oftentimes, products that are completely natural fail to perform. We also know that a lot of products that give you the look you're after are filled with chemicals that have harmful side effects. At WHITEROOM, we take a centrist view. You won't find any Parabens, Mineral Oil or Petro Chemicals. The shampoos are free of SLS, although some are switching to safer emulsifiers. Some are Vegan. All are Cruelty-Free. We do a lot of color here, so most are also Color Safe! Please let us know if you have a nut allergy.

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