Menu

ELISABETH LOVELL
 

WHERE ARE YOU FROM?
Cape Cod, Mass / Boston

 

WHERE ARE YOU LIVING NOW?
East Williamsburg

 

WHO, AND WHAT, HAS INFLUENCED YOU?
I started coloring my friends' hair in my bathroom at age 13, and knew this was what I wanted to do.

At age 15, I started beauty school and worked in the local beauty shop sweeping and booking appointments. I've worked at every kind of salon. I started out in the mall and I worked at the top salons in Boston. I learned a lot along the way about the industry - what works, what doesn't and why.

My real training was in Boston at Umi Salon under a couple that curated the most refined, beautiful salon space I had ever been in. Through them, I learned about hair; but more importantly, I learned to treat what I did as a craft and to hold myself and my work to a higher standard of excellence and professionalism.

They trained my eye, taught me about art, fashion and creativity. They changed my perception of what hairdressing should be.
 

WHERE DO YOU FIND INSPIRATION?
Since the start of WHITEROOM, my inspiration comes from the experience of building the space, creating the brand, filing the room with amazing people and the excitement of having a vision and watching it become a reality. And always striving to make it better.

 

WHO IS YOUR DREAM CLIENT?
St. Vincent!
It's always cool to work on someone whose perception of beauty is more creative, maybe even a little... off.

Kim Gordon
Blonde hair and bangs are my favorite. 
And a couple hours with the coolest, cool girl ever!

Join our Mailing List

Sign up to receive special offers.