Blow-drying has a damaging effect on unprotected hair. Yet styling thin and limp hair or straightening curly or frizzy hair requires the use of a blow dryer – but this should always be done while minimizing the risk to your hair. Such was the purpose of creating CONDITION NATURELLE: applied after shampooing on the length and ends, this product detangles and protects your hair from damage induced by blow-drying thanks to film-forming Plant Proteins. Your hair looks more attractive, full of shine and volume, ready for any hairstyle.